bAbli case study: smoother returns on QuickReturns
This bAbli case study shows how a Unicommerce sync, fast support from a team that knows D2C and a branded portal keep returns smooth for a handwoven cotton brand.
bAbli at a glance
By Ayushi Tyagi, reviewed by Anuj Goel,
| Brand | bAbli |
|---|---|
| Industry | Handwoven cotton women’s wear |
| Based in | India |
| Platform | Shopify |
| Using QuickReturns since | 2025 |
Highlights
- Unicommerce integration
Shopify and Unicommerce work from the same orders.
- Support that knows D2C
Quick answers from a team that understands D2C.
- Branded return portal
Shoppers find their order in a portal with bAbli’s look.
About bAbli
bAbli is a Shopify brand from India that makes handwoven cotton dresses, tops and co-ord sets for women of all shapes and sizes. It is an independent brand and a QuickReturns customer.
The challenge: returns built for D2C
A returns app has to fit the way a brand already works. bAbli looked for three things: an integration with Unicommerce, a support team that understands D2C and answers quickly, and a returns portal that looks like bAbli to its shoppers.
bAbli has used QuickReturns for its returns and exchanges since 2025.
How QuickReturns made bAbli’s returns run smoothly
Unicommerce sync that keeps operations in step
A return touches the order, the warehouse and the refund, so the systems have to agree. QuickReturns syncs with Unicommerce, and with Vinculum, so the order management system works from the same orders as the Shopify store. When a delivery fails, RTO management cancels the order on Shopify and on the OMS, and prepaid orders are refunded automatically. See the full list of QuickReturns integrations. bAbli puts the Unicommerce integration at the top of what it values.
Fast support from a team that knows D2C
Every QuickReturns plan comes with a dedicated account manager, a 1:1 onboarding call and live chat support, and migration support is free. A returns app sits in the middle of customer service, so a quick answer matters when a rule or a refund needs a second look. For bAbli, that is what stands out: the people behind the app.
What really stands out is their super fast support.
The team truly listens, understands D2C pain points, and delivers solutions faster than expected.
A branded portal shoppers find smooth
bAbli’s returns and exchanges run through a QuickReturns portal on its own store. A shopper finds the order with the order number plus phone or email, and the page carries bAbli’s branding with a small “Powered by QuickReturns” line. A branded returns portal takes the store’s logo, brand colour and custom CSS, sits on the store’s own domain, and is available in 15 languages. bAbli says the portal makes the whole experience smooth for its customers.
What changed for bAbli
Orders in step
The Unicommerce sync keeps the order management system working from the same orders as the Shopify store.
Help that knows D2C
bAbli says support answers fast and the team understands what a D2C brand needs.
A portal that looks like bAbli
Shoppers find their order with the order number plus phone or email, in a portal that carries bAbli’s own branding.
Features bAbli uses
- Branded returns portal
- Returns and exchanges
- Order lookup
- Unicommerce sync
- Dedicated account manager
- Live chat support
Start on the free plan, which covers 10 return requests a month, or book a demo. Paid plans start at $19 a month. See QuickReturns pricing.